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Agencies

The brief, the follow-up, the invoice.

Design, marketing and development studios. The work is billable; everything around it is not. The agent takes the everything-around-it.

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Fold Studio· agent
demo
Thu 8:26 am · new enquiry
We need a new site before the trade show in November. Do you have room?
customer · 8:26 am
We do. Quick questions so the first call is useful: how many pages, and is the copy written?
agent · 8:26 am
Handed to you: qualified lead in the CRM, call offered for Tuesday.

01 — Why

Admin is the tax on billable work

Proposals go quiet, invoices age, and meeting notes never make it into the CRM. None of it needs a senior person, and all of it costs one.

Leads answered the same hour

An enquiry gets a real reply with the questions you would have asked, so the first call starts from something.

Nothing goes quiet by accident

Proposals and invoices are followed up on a schedule, in your tone, until there is an answer either way.

The CRM stays true

Calls and meetings become notes, next steps and stages without anyone remembering to do it on Friday.

02 — The jobs

What it takes off the studio

Lead qualification pays for itself first. Invoice chasing is the one people are most relieved to hand over.

  • Lead qualification

    Scope, timeline, budget range and who decides — asked politely, captured in the CRM, and flagged when a lead is worth your morning.

  • Proposal follow-up

    Two nudges on your schedule, then an honest note in the CRM that the deal has gone cold. No pestering.

  • Client updates

    The weekly status note drafted from what actually moved, ready for you to correct and send.

  • Invoice chasing

    Overdue reminders that keep the relationship intact, escalating on the terms you set and stopping the second it clears.

  • Meeting notes into the CRM

    Decisions, owners and dates pulled out of the call and written to the right record and the right deal stage.

Quote #1042 · $1,860

sent 9:20

Sent

Invoice #0987 · $640

cleared

Paid

Reminder · Fri 9:00

queued

Scheduled

03 — How it runs

From enquiry to paid, with the gaps closed

The pipeline breaks in the same three places at every studio. The agent sits in those three places.

  1. step 01
    Qualifies before you spend an hour

    The questions you always ask, asked immediately, with the answers on the record.

  2. step 02
    Chases quotes and invoices

    On a cadence you approve, in a tone you approve, and it stops when the money arrives.

  3. step 03
    Leaves the relationship to you

    Scope disputes, unhappy clients and anything about price get handed over, not smoothed over.

04 — Setup

Simple to set up

One week to learn the workflow, two to three to build, then it is yours.

Step 1

One week in the pipeline

We look at where deals stall and where the admin actually lands, then pick the one job worth automating first.

Step 2

Two to three weeks building

We build against your CRM, your accounting and your inbox, and test on deals that have already closed.

Step 3

Live, with your name on it

Everything it sends reads like your studio wrote it, because you approved every line before it shipped.

Frequently asked questions

4 questions

Does it write proposals?
It drafts the follow-ups and the status notes. A proposal is a piece of thinking, and thinking is what a client is paying your studio for — we do not automate that.
Which CRM does it need?
The one you have. HubSpot, Pipedrive, Notion, a spreadsheet. If it can be read and written to, the agent works with it, and if it cannot we tell you before we quote.
How pushy is the invoice chasing?
Exactly as pushy as you write it. You approve the sequence, the wording and the point at which it stops and tells you to make the call yourself.
Can it join client calls?
It works from the transcript your meeting tool already produces. It does not sit in the call as a participant unless you want it to and the client has been told.

We build the agent. You keep running the business.

Tell us what eats your week. We’ll tell you what an agent can take off it.

usually replies same day